Betfair to be the first company to use EntroPay through NetRefer to make instant payments to affiliates, anywhere in the world
This article first appeared on marketingweek.co.uk on Fri, 02/07/2010
Alex Mifsud, CEO of EntroPay, discusses how brands can best reap the benefits of affiliate marketing.
The affiliate marketing industry has undergone a period of rapid growth and development. Not only have revenues increased, but the perceived value and professionalism of the affiliate channel has also notably improved. READ MORE
This article first appeared on figarodigital.co.uk on Mon, 19/04/2010
Affiliate marketing is spreading across the globe. Where once affiliates and networks operated solely in one country or region, they are now increasingly driving traffic and earning commissions around the world from the comfort of their own home or office. In particular, many affiliate networks based in the US are looking to expand into Europe and vice versa. The trend towards global affiliates is still in its infancy, but it's certainly causing challenges for affiliate managers. What's more, the digital nature of this industry has led to a situation where anyone can effectively become an affiliate regardless of location. This raises issues such as language and currency barriers which have not traditionally been a major concern for affiliate networks and merchants.
This article first appeared on figarodigital.co.uk on Tue, 11/05/2010
It's a social world after all
Facebook currently has more than 400 million active users around the globe, followed by 75 million Twitter accounts and 50 million LinkedIn members worldwide. Not only is this an absolutely huge pool of latent online customers, these networks also have the potential to influence our everyday lives in hitherto unforeseen ways. In the UK, 65% of companies use Facebook as part of their marketing strategy, while Twitter marketing has jumped from just 3% of companies in 2008 to 49% in 2009.
EntroPay, the first provider of virtual prepaid cards in Europe, today announced their attendance at Affiliate Summit East 2009. Attended by over 2000 agencies, affiliates, merchants, networks, and vendors, Affiliate Summit East is the premier event for the affiliate marketing industry. In recognition of the increased importance and cost of international payment processing to the affiliate marketers, EntroPay will host a booth (#2301) where they will be demonstrating its ‘simple, instant, global’ payment service. The event is being held August 9-11, 2009, at the Hilton New York in New York City.